Rare Earth was signed to Motown Records in 1969 as the first all-white band on the label. Motown wanted to create a label imprint dedicated to the new groups they were signing in an effort break into the FM radio (rock) market. The members of Rare Earth, as a joke, suggested the label subsidiary be named after their group. Motown liked their idea, and that's what they did. Between 1969 and 1976 the label released hundreds of records, featuring dozens of bands. The most successful band on the label was Rare Earth, and in 1971 they had their biggest hit with I Want To Celebrate. The song was the lead single off their fourth studio album One World, and it was written by Motown songwriters Dino Fekaris and Nick Zesses.
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